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The driving force behind the Proteas

Audi South Africa is proud to announce an exciting new partnership which will see the brand being the Official Vehicle Partner to the Proteas and Cricket South Africa (CSA). The announcement was made at a cocktail function at SuperSport Park, on Monday evening.

The announcement, coming just two days before the Proteas kick-off the Sunfoil Test against West Indies, will see Audi gaining branding exposure both in-stadia and on television. Fans at home and at the stadium will get unique insight into player performance via the Audi Performance Tracker, and will be able to keep track of the speed of every ball with the Audi Speedgun.

“Sporty, sophisticated and progressive – these are the core brand values of Audi, and are most definitely values which identify with the game of Cricket, displaying the synergies of these two brands and our partnership,” said Paul Sansom, Head of Audi South Africa. “Audi South Africa is delighted to be the Official Vehicle Partner of the Proteas and are certain this partnership will allow us to not only expand our business in South Africa, but will also attract new supporters to Cricket as the team prepares for the ICC Cricket World Cup in 2015,” concluded Sansom.

Audi sports sponsorships globally represent the natural strengths of our brand. Audi is involved with sports such as motorsport, golf, football and sailing, all of which require a unique combination of power, performance, innovation, efficiency and passion in order to succeed. Cricket is no different in this regard and the characteristics and values of the Proteas, in particular the characteristics of the Protea Fire campaign, are values which Audi resonates with.

CSA Chief Executive, Haroon Lorgat, said: “It’s always a good way to end the year when we can announce another commercial partner to our stable. There is no doubt that Audi is a global player in the automotive industry, and we are proud to be associated with such an exciting and dynamic brand.”

“Audi believes that the rare spirit of bravery and pioneering is what motivates their engineers, their people and ultimately their customers. It’s these beliefs that fit within the CSA and Protea family, making this newly formed relationship a perfect fit,“ added Lorgat.

The Proteas are currently ranked the number 1 team on the International Cricket Council’s Test rankings. 2015 represents a big year for the team as they head to the ICC Cricket World Cup in Australia and New Zealand in February.

Media Enquiries:
Audi: Sameerah Bhabha (Public Relations Manager)
079 498 7135 or

Altaaf Kazi (Head: Media and Communications)
082 553 9595 or

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