Successful first half for Audi
Audi has achieved the best first half-year result in company history with 869,350 cars delivered to customers resulting in a year-on-year sales growth of 11.4 percent versus the same time last year. In June 2014, the company delivered 155,450 cars worldwide, exceeding the figure in the same month last year by 10.8 percent.
Sales in regions such as Europe, North America and China continued to increase in the month of June allowing the brand to exceed the previous year’s figure in every month of this year. Sales of the new Audi A3 family increased by 49.4 percent to 144,750 units since January. Deliveries of the Audi Q3 (+37.0 percent), Audi Q5 (+5.5 percent) and Audi Q7 (+20.8 percent) SUV models also rose substantially over this period. Sales in the C and D-segments with the Audi A6, A7 and A8 models also performed equally positively, with combined sales increasing by 10.1 percent to 219,450 units.
Audi South Africa has also enjoyed a successful six months of the year despite challenging market conditions, having delivered 9,684 units between January and June. Audi secured a year-to-date premium market share of 23.4 percent, an increase of 1 percent versus the same period in 2013 and a record premium market share for the Audi brand in South Africa.
A total of 1,526 units were delivered in the month of June, and despite the tough market conditions, Audi is on its way to achieving yet another record year in 2014. The introduction of key products, such as the new Audi A3 Sedan and A3 Cabriolet, has allowed Audi to grow its share of these segments with both models performing well in the market. The Audi A4 remains Audi’s number one selling vehicle range, with 2,811 units delivered to customers in the first six months of the year. The Audi A4 range, consisting of the Sedan, Avant and allroad, continues to provide excellent customer value in the B-segment of the premium market.
“The first six months of the year have yielded good results for the brand which Audi plans to continue for the remainder of the year,” said Ryan Searle, Head of Audi South Africa. “Audi South Africa and our partners in the Audi Dealer network remain committed to maintaining the positive momentum despite challenging market conditions. We plan to further strengthen our position in the local premium market taking into account that Audi South Africa is the 14thbiggest Audi market in the world as at the end of June 2014. We aim to end the year with a premium market share that exceeds last year’s record share.” concluded Searle