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Siya Xuza

Audi South Africa is proud to welcome Siyabulela Xuza as the newest Audi Brand Ambassador. Siya is a South African rocket-scientist, engineer and entrepreneur, and is fast becoming an inspirational role model for not just the country, but the African continent.

Some information about Siya:
A born innovator, Siya got hooked on science at the age of five, while standing on his rural plot near Mthatha in 1994 when he saw a light aircraft for the first time. He then began experimenting with rocket fuels in his mother’s kitchen and built his own rocket after watching Mark Shuttleworth's space flight in 2002, but it exploded on the launch-pad. His next attempt a year later, broke the national amateur altitude record at nearly 1000m.

This passion turned into a serious science project that culminated in him developing a cheaper and safer rocket fuel. The project won gold at the National Science Expo and the Dr Derek Gray Memorial award for the most prestigious project in South Africa. This led to an invitation to the International Youth Science Fair in Sweden in 2006, where he attended the Nobel Prize ceremony in Stockholm.

In 2010 Xuza was elected as a fellow of the African Leadership Network, a group of dynamic, influential and successful leaders and entrepreneurs in Africa who are poised to shape Africa’s future over the next decade. He recently became the youngest member of the African Union-affiliated Africa 2.0 energy advisory panel.

Regarded as one of South Africa’s top scientists, he studied at Harvard University in the US. In 2011 he attended the launch of the space shuttle Endeavour as a guest of NASA, and met US First Lady Michelle Obama. A large asteroid, Siyaxuza, was named after him in honour of his work developing a record-breaking rocket fuel and creating safer, more energy efficient rocket fuel.

Xuza will now be driving an Audi A4 2.0T quattro as an Audi Ambassador, which was handed over to him at Audi Centre Sandton. Siya has already had an enormous impact on his generation and his innovative spirit is perfectly representative of the Audi brand and its values.

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