Record year for Audi on trackAudi South Africa has enjoyed its best-ever seven months having delivered 11,521 units between January and July. This makes Audi the leading premium German brand in year-to-date growth with a year-on-year increase of 21% within the South African market place. The previous seven months have yielded record retail volumes for the brand which is now poised for another record breaking year in 2013.
A total of 1,750 units were delivered in the month of July, which was also underpinned by record Dealer sales deliveries in the calendar month. The Audi A4, Audi A5, Audi A6 and Audi Q7 ranges performed well in July accounting for 66% of the total volume retailed. The Audi Pre-owned business also achieved a hallmark result in the month of July having retailed 773 units, the highest volume in the history of the brand
The premium market continues to outpace the total market, having shown an increase in growth of 5.6% year-to-date. Audi is therefore also growing ahead of the premium market currently holding a year-to-date market share of 22.6%.
Globally, the Audi brand has celebrated the best half year result in the company’s history having delivered 780,500 units as at the end of June. The new Audi A3 and new Audi Q5 are the strongest sales drivers for the brand and have contributed significantly to the growth experienced in 2013.
“The first seven months have yielded excellent results for the brand and Audi plans to continue the momentum for the remainder of the year,” said Ryan Searle, Head of Audi South Africa. “The introduction of key products has proven to be in Audi’s favour with new Audi A3 Sportback and A4 allroad performing well in the South African marketplace. The Audi Q3 and Audi Q5 remain strong and positive growth has been experienced in these segments. Audi South Africa and our partners in the Audi Dealer network remain committed to maintaining the number one position in Customer Satisfaction as measured by IPSOS, and plan to further strengthen our position in the local premium market, considering the fact that Audi in South Africa is the 13th highest selling Audi market in the world.” concluded Searle