Compact and dynamic: The Audi A3 Sedan
The Audi A3 Sedan extends the Audi product portfolio in the fastest growing segment with its compelling presence as an overall vehicle concept. With impressive handling qualities and equipment, the Audi A3 Sedan combines sportiness, emotion and progressiveness, making it a typical representative of the Audi A3 model line. The dynamic four-door offers all of the strengths of the A3 range, including lightweight design and powerful, highly efficient engines.
The Audi A3 Sedan is the third instalment to the highly successful Audi A3 range. Audi South Africa launched the new generation Audi A3 in 3-door guise in November 2012, and has since sold 1,200 units of this particular model in its first 11 months. The Audi A3 Sportback followed in April 2013 and as the volume model in the range, has sold 1,739 units as at the end of October 2013. The Audi S3 3-door was launched to the South African market in October with the Audi S3 Sportback following closely behind, adding a sporty halo model to the A3 range. The addition of the Audi A3 and S3 Sedan allows the brand to extend its offering in the highly competitive A-segment of the market, and will further enhance this offering with the launch of the new Audi A3 Cabriolet in the first half of 2014.
Audi A3 Sedan design:
The Audi A3 Sedan has a sporty stance on the road and it is precise and expressive in every detail. Its design is a cross between the classic three-box concept and the coupé philosophy. The “tornado line” design element forms a distinct light-refracting edge that runs over the entire side. The four-door has a 2.64 metre long wheelbase and an overall length of 4.46 metres.
Above the side sills, the dynamic line rises more sharply than on the other two A3 models. The side surfaces are more intensively curved, and the wheel arches are slightly more flared. With a width of 1.80 meters the A3 Sedan is eleven millimetres wider than the A3 Sportback and its height of 1.42 metres is nine millimetres lower than that of the Sportback. Audi has delivered an all-new car to the market, as the Audi A3 Sedan does not share any body panels with its A3 siblings.
The four-door also expresses independent lines in the contour of its hood, in the bumpers, air intakes and the single frame grille. At the rear, the spoiler is integrated in the bootlid, and the lights emphasize the car’s horizontal lines with their broad and low cuts.
The engine line-up will consist of two petrol engines (1.4T FSI and 1.8T FSI) and one diesel engine (2.0 TDI), all in SE specification. Completely redesigned, the engines bring together efficiency technologies from Audi — direct fuel injection, turbocharging, innovative thermal management and the start-stop-system.
With a 1.4 TFSI engine, the Sedan has a curb weight of just 1,250 kg. Audi uses many hot-shaped steel parts in the passenger compartment for low weight and maximum strength, while the engine hood is made of aluminium.
The 1.4T FSI engine produces 92 kW and 200 Nm of torque (90kW for the S tronic), while the more powerful 1.8T FSI engine produces 132 kW and 250 Nm. The diesel engine offers 110 kW of power with 350 Nm of torque. All three engines will be offered in a choice of manual or S tronic.
The interior of the Audi A3 Sedan is characterized by impressive attention to detail. The lines and surfaces are cleanly designed, and a long arc spans the width of the windshield. The instrument panel with its curved front is slender, and the centre console is slightly turned towards the driver. The standard colour display of the driver information system shows images in detailed graphics.
Due to the long wheelbase, rear passengers also enjoy ample space and comfortable entry. The cargo capacity measures 425 litres which can be increased to 880 litres by folding down the rear seats. Folding rear seats are available as standard across the range.
Like its siblings in the model series, the Audi A3 Sedan makes use of the new modular infotainment system (MIB). The top system is MMI Navigation plus with an SSD hard drive offering 64 GB of storage, a DVD drive and whole-word voice control. A high-resolution 7-inch-screen shows the map image in detailed 3D graphics. The MMI Navigation plus system interfaces to cell phones and mobile players via Bluetooth. The user terminal has a turn/push control designed as a “touchwheel” with MMI touch — the touchwheel’s top surface is a touch-sensitive pad for inputting letters, symbols and numbers.
Specification and pricing:
The new Audi A3 Sedan will launch in South Africa with a generous set of standard features, as follows:
- MMI Radio with full colour, slide-out LCD screen
- LED Interior lighting package
- Front centre armrest
- Light / Rain sensor
- Bluetooth with voice control and audio streaming
- Knee airbag
- 17” 5-spoke cast aluminium alloy wheels
- Sports suspension
- Front sports seats
- Front fog lights
- Audi Drive Select with Efficiency programme
- Exterior aluminium package
- Leather covered multi-function sports steering wheel, 3-spoke, with shift paddles for
- S tronic models
- Fully automated, dual zone air-conditioning
- Driver Information system in colour
- Audi Sound System
Pricing for the Audi A3 Sedan as at January 2014 is as follows, and includes all taxes and the standard five year/100 000km Audi Freeway Plan.
- Audi A3 Sedan 1.4T FSI SE manual: R 323 500
- Audi A3 Sedan 1.4T FSI SE S tronic: R 340 500
- Audi A3 Sedan 2.0 TDI SE manual: R 341 500
- Audi A3 Sedan 1.8T FSI SE manual: R 355 500
- Audi A3 Sedan 2.0TDI SE S tronic: R 358 500
- Audi A3 Sedan 1.8T FSI SE S tronic: R 372 500
The Audi S3 Sedan is due for local introduction in mid-2014. Further details on pricing and specification of this model will be released closer to its introduction.