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Audi A1 R18 Le Mans Limited Edition

In celebration of Audi’s rich heritage at the 24 hours of Le Mans, Audi South Africa is proud to announce the introduction of a special edition Audi A1.  The R18 Le Mans Limited Edition has been introduced in anticipation of the 2014 Le Mans race, which promises to be one of the most exciting and competitive races in the history of Le Mans. 

A limited number of 100 units have been secured for the South African market and provide extremely high value to the Audi customer. The R18 Le Mans Edition includes key styling elements from the R18 Le Mans race car which has been adapted and translated to enhance the Audi A1.

Among the design elements, the most symbolic is the number “378” which can be found on the exterior of the car and represents the number of laps which led the Audi R18 to victory at the 24 Hours of Le Mans race in 2012. The limited edition model also includes the winning drivers’ signatures on the top corner of the rear window.

The package includes the following equipment: 

  • 17-inch cast aluminium wheels in 5-V-spoke titanium look design.
  • Competition Kit front spoiler and side sills
  • Rear diffuser and Competition Kit rear roof spoiler.
  • Sport tail pipes.
  • R18 decals in red or grey.
  • Exterior mirrors in Ice Silver or Misano Red.
  • Air vents, centre console, rear-view mirror, floor mats and door handles in decorative R18 Le Mans design.

This model is available with a choice of the following exterior colours: Amalfi White, Glacier White, Misano Red, Phantom Black and Brilliant Black at an additional cost of R 1,850.

The Audi A1 R18 Le Mans Limited Edition is now available to customers on all Audi A1 Hatchback and Audi A1 Sportback SE models at an additional cost of only R 10,800 over and above the standard price of the vehicle. The Audi A1 SE range is priced as follows, including the standard 5-year/100,000 km Audi Freeway Plan: 

Audi A1 Hatchback:

  • Audi A1 1.6 TDI SE manual: R262,500
  • Audi A1 1.4T FSI SE manual: R269,000
  • Audi A1 1.4T FSI SE S tronic: R286,500

Audi A1 Sportback:

  • Audi A1 Sportback 1.6 TDI SE manual: R270,000
  • Audi A1 Sportback 1.4T FSI SE manual: R276,500
  • Audi A1 Sportback 1.4T FSI SE S tronic: R294,000

The Audi A1 range represents all of the virtues of the Audi brand with its progressive design, uncompromising quality and ground-breaking efficiency, catering to its modern customer target market – a young, urban, lifestyle-oriented individual.  It was therefore an easy choice to appoint South African musician, ChianoSky, as the newest Audi Brand Ambassador for the Audi A1 range. 

ChianoSky's mix of jazzy pop has seen her racing up the airplay charts in South Africa, showcasing her as one of South Africa's most exciting, fresh and talented discoveries. She released her first album in July 2012 which received five nominations at the 2013 South African Music Awards, and is poised for further success in 2014. 

“We feel that ChianoSky is the perfect representation for the highly successful Audi A1 range. She is progressive in her approach to her music and has an innovative style and personality – all of these are qualities of the Audi brand and more specifically of the Audi A1. We are excited to welcome her on-board as an Audi Brand Ambassador,” said Ryan Searle, Head of Audi South Africa.

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